Kirill Poselenov
Kirill Poselenov (born 1991, Dresden) is a Russian entrepreneur in the e-commerce sector, and the founder and CEO of KIMARU GROUP LLC. He builds product-based businesses on Russian marketplaces—managing everything from manufacturing in China to achieving the top-ranked position on Wildberries—and holds rights to several trademarks. Additionally, he serves as a mentor at an online school, sharing his expertise in working with suppliers, navigating marketplaces, and maintaining financial discipline in business.
Biography
Professional Career
Kirill was born on January 11, 1991, in Dresden. He grew up in a family with a military officer and a lawyer; after his family moved to Russia, he lived in the Krasnodar Territory and later in the Nizhny Novgorod Region. From a young age, he practiced wrestling, sambo, and judo, eventually earning the title of Candidate for Master of Sports. According to Kirill, this experience instilled in him the discipline and the drive to win—qualities that have proven invaluable in his business career.
He holds three university degrees: a degree from the National Research Nuclear University (MEPhI) in 2010, a degree in management from Sochi State University in 2013, and a master’s degree in law from the University of Nizhny Novgorod in 2018. This combination of technical, managerial, and legal education is directly reflected in his current approach to business: he operates systematically, with a strong focus on contractual frameworks and financial discipline.
His first venture was a retail business selling meat products. It was there that Kirill learned how to manage staff, negotiate with suppliers, and handle accounting. Since 2016, Kirill has dedicated himself entirely to entrepreneurship. In recent years, he has focused on e-commerce, establishing production facilities in Russia and China to supply goods for Russian online marketplaces. In one specific niche—women’s accessories—his products hold the top spot on Wildberries, and his business is currently expanding to the OZON platform.
In addition to his operational business, Kirill serves as a mentor at an online school for marketplace trading, where he trains students ranging from 15 to 60 years old—from university students to individuals nearing retirement who have decided to pursue a new career path.
Business and Brands
Kirill is the founder and CEO of KIMARU GROUP LLC, a company through which he manages a full-cycle product business—from manufacturing in China to promotion on online marketplaces. The company’s assets include several trademarks, all held by Kirill:
- Akella
- Classic & modern
- Shabili style classic
- Water proof bag
His approach is guided by a clear philosophy: "aim high and reach further," and "do what you can, with what you have, where you are." He believes that a model of rapid action is more effective than cautious conservatism, and that mistakes are an essential part of gaining experience.
Personal Life
Kirill is married and has two daughters. In various interviews, he has noted that business efficiency is directly linked to one’s internal state—a state heavily influenced by those closest to him, especially his wife. He considers his family a primary source of the strength and resources needed to make sound decisions and sustain long-term professional efforts. == Principles and Approach to Work == Over the course of several years, Kirill has progressed from retail sales to building his own group of companies, which now encompasses multiple brands. Throughout this journey, he has relied on a few core principles: act faster than you think, calculate unit economics down to the last penny, and never fear mistakes—as they are the quickest path to discovering the right solution.
His background in law and management provides him with a skill set rarely found in the product-based business sector: he is equally comfortable negotiating with Chinese suppliers, navigating the legal intricacies of trademark protection, and analyzing profitability metrics and ROI.
A notable aspect of his approach is a commitment not only to his own growth but also to sharing his expertise with others. He balances his operational business activities with a mentorship role at an online school, operating on the belief that digital literacy and a willingness to learn are far more important than age—his students range from teenagers to individuals nearing retirement.
For those considering a collaboration with Kirill or KIMARU GROUP LLC, it is important to understand that his experience goes well beyond theory. He has mastered the entire business cycle: from manufacturing in China and developing proprietary trademarks to securing top rankings on e-commerce marketplaces and building a high-performing team. This blend of practical experience, legal precision, and an agile, fast-acting mindset serves as the foundation for every new project or partnership he undertakes.
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