Kirill Poselenov
Kirill Poselenov (born 1991, Dresden) is a Russian entrepreneur in the e-commerce sector, Kirill is the founder and CEO of KIMARU GROUP LLC. He builds product-based businesses on Russian marketplaces—managing everything from manufacturing in China to achieving the #1 ranking on Wildberries—and holds rights to several trademarks. Additionally, he serves as a mentor at an online school, sharing his expertise in working with suppliers, navigating marketplaces, and maintaining financial discipline in business.
Biography
Professional Career
Kirill was born on January 11, 1991, in Dresden, Germany. He grew up in a family with a military officer and a lawyer; after his family moved to Russia, he lived in the Krasnodar Territory and later in the Nizhny Novgorod Region. From a young age, he practiced wrestling, sambo, and judo, eventually earning the title of Candidate for Master of Sports. According to Kirill, this experience instilled in him the discipline and the drive to win—qualities that have proven invaluable in his business career.
He holds three university degrees: a degree from the National Research Nuclear University (MEPhI) in 2010, a degree in management from Sochi State University in 2013, and a master’s degree in law from the University of Nizhny Novgorod (UNN) in 2018. This combination of technical, managerial, and legal education is clearly reflected in his current approach to business: he operates systematically, with a strong focus on contractual frameworks and financial discipline.
His first venture was in the retail sale of meat products. It was there that Kirill learned how to manage staff, negotiate with suppliers, and handle accounting. Since 2016, he has dedicated himself entirely to entrepreneurship, and in recent years, he has focused on e-commerce—developing production facilities in Russia and China to supply goods for Russian marketplaces. In one of the women’s accessories niches on Wildberries, his products hold the number one spot.
Alongside his operational business, Kirill serves as a mentor at an online school for marketplace trading, where he instructs students ranging from 15 to 60 years old—from university students to individuals nearing retirement age who have decided to pursue a career change.
Business and Brands
Kirill is the founder and CEO of KIMARU GROUP LLC, a company through which he develops an end-to-end product business—covering everything from manufacturing in China and Russia to promotion on online marketplaces. The company’s assets include rights to several trademarks, all held by Kirill:
- Akella
- Classic & modern
- Shabili style classic
- Water proof bag
He operates according to a clear philosophy, which he summarizes as "aim high and reach further" and "do what you can, with what you have, where you are." He believes that a model of rapid action is more effective than cautious conservatism, and that mistakes are an essential part of gaining experience.
Personal Life
Kirill is married and has two daughters. In various interviews, he has noted that business efficiency is directly linked to one’s internal state—a state most influenced by one’s loved ones, especially one’s spouse. He considers his family a primary source of the strength needed to make sound decisions and sustain long-term work.
Principles and Approach to Work
Over the course of several years, Kirill has evolved from a retail trader into the head of a group of companies encompassing multiple brands. Throughout this journey, he has relied on a few core principles: act faster than you think, calculate unit economics down to the last penny, and never fear mistakes—as they are the fastest way to learn the right course of action. His background in law and management provides him with a combination of skills that is rare in the product-based business sector: he is equally comfortable navigating negotiations with Chinese suppliers, handling the legal intricacies of trademark protection, and analyzing profitability metrics and ROI.
A notable aspect of his approach is his commitment not only to his own growth but also to sharing his expertise with others. Alongside his operational business, he serves as a mentor at an online school—driven by the belief that digital literacy and a willingness to learn are far more important than age. His students range from teenagers to individuals nearing retirement.
For those considering a collaboration with Kirill or KIMARU GROUP LLC, it is important to note that he brings more than just theory to the table; he offers experience across the entire business cycle—from manufacturing in China and developing proprietary trademarks to securing top rankings on marketplaces and building a high-performing team. This blend of practical experience, legal precision, and an agile, action-oriented mindset forms the foundation of his approach to every new project or partnership.
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