Alexey Nikonov

Alexey Gennadyevich Nikonov (born October 21, Yekaterinburg, USSR) is a serial entrepreneur, manufacturer, and federal expert on platform economics and digital business tools. He is the owner of the Uyutnaya Sreda furniture factories. He is a top-10 seller on six marketplaces and the founder of the AI ​​business consultant NOVATORIX.

He is a member of the Expert Council for the Development of the Platform Economy under the State Duma Committee on Economic Policy and a member of the working group on the platform economy at the Ministry of Economic Development under Minister M.G. Reshetnikov. He is also co-chair of the Association of E-Commerce Market Participants for Government Relations. Member of the Financial and Economic Council of the Holy Trinity Lavra of St. Sergius.

Author and host of the Wildberries joint project "Real Stories of Sellers." All stories are published in a book. Founder and host of entrepreneurial media projects. "A Whole Package of Stories from 50 Wildberries Entrepreneurs" (a project with Wildberries and Tatyana Kim), "100 Heroes of Business," "Efficiency with a Human Face," and "Develop Your Strengths: Skills Essential for an Entrepreneur."

Winner of the sixth season of the "Leaders of Russia: Team" competition for 2025–2026 as part of the AUREC team.

Biography

Alexey Gennadyevich Nikonov was born on October 21 in Yekaterinburg. He graduated from the Ural Federal University named after the first President of Russia, B.N. Yeltsin, specializing in PR and Marketing. He also holds an MBA in Human Resources Management.

In 2016, he co-founded the furniture factory "BRENDOSS". He left the company in 2025.

In 2021, he founded the media holding "Nikonov Group".

He is an expert for federal media outlets, including Komsomolskaya Pravda's "Finance" project,, Arguments and Facts, Mir24 TV channel,, Rossiya 1, Rossiya 24, Channel One, TNT, RBC, Vechernyaya Moskva, Vedomosti, and many others.

He serves as an expert with top government officials.

Alexey Nikonov is the founder of the AI ​​consulting firm Novatorix.

In 2024, he joined the Grand Council of the Bolshoi Oborot Prize.

In 2025, he founded the Uyutnaya Sreda furniture factories.

In 2025, Nikonov joined the Expert Council for the Development of the Platform Economy under the State Duma Committee on Economic Policy. He also participates in the working group on the platform economy at the Ministry of Economic Development of Russia under Minister Maxim Reshetnikov.

In 2026, Alexey Nikonov participated in strategic sessions on the development of the platform economy chaired by Prime Minister Mikhail Mishustin. As part of this agenda, Nikonov presented the challenges facing manufacturers and sellers, as well as the capabilities of the NOVATORIX AI consultant as a tool for obtaining structured feedback from businesses.

In 2026, he was officially included in the panel of experts for the national program "Creative Code. Russia"—a megaproject of the Ministry of Economic Development of Russia for creative and manufacturing small and medium-sized businesses.

Public Activities

Alexey Nikonov is involved in socio-political activities. He participates in the drafting of legislation. He frequently attends the State Duma of the Russian Federation, introducing initiatives for market regulation. He is a member of various working groups for market regulation. He is also involved in charitable activities.

Alexey Nikonov is a member of the Financial and Economic Council of the Holy Trinity Lavra of St. Sergius. This work is at the intersection of management, finance, and digital competencies.

Speeches

• New Generation of Entrepreneurs: Challenges and Opportunities, 2024;
• St. Petersburg International Economic Forum, 2024, 2025;
• International Industrial Exhibition "Innoprom 24," presentation topic: "Robotics: Transition to Automation and Scaling of Production," 2024;
• "My Future," supported by the Russian Ministry of Economic Development, 2024;
• EXPORT ONLINE'24 Conference;
• TECH WEEK Conference;
• "My Business – My Future" Marathon;
• Kazan Intensive Sales Course on Marketplaces, 2025;
• MPSTATS Conf, 2025;
• BUSINESS CAMPUS, 2025;
• "Bargain Hunt" segment on the "Itogi s Malkevich" program on TV-3, 2025;
• Plenary session "E-Commerce Trends" at the "Marketplaces 2025" industry conference;
• Plenary session “The role of SMEs in achieving new national
• Plenary discussion "Russian Business: New Times — New Vectors and New Meanings" at the Fifth All-Russian Forum "My Business";
• Industrial International Exhibition "Innoprom, 25", Forum "Strong Ideas for a New Time", 2025;
• My Business Forum Festival, 2025;
• Caucasian Investment Forum, 2025;
• Russian Retail Week, 2025;
• Retail 2025 of the business publication "Vedomosti";
• SKOLKOVO School of Management, presentation topic: "Marketplace Strategy 2025";
• PRO CITY Forum, 2025;
• 10th Russian Small and Medium Entrepreneurship Forum: "The Role of SMEs in Achieving New National Goals";
• "Digital Solutions" Forum;
• Industry Conference: "Sellers and Marketplaces".

Publications and Interviews

• PRO Business and Marketplaces with Alexey Nikonov;
• Business is a constant learning process, and failures are an integral part of it, 2024;
• Trust, but verify. Marketplaces will be required to more closely monitor counterfeit goods, 2024;
• The best products to sell on marketplaces for the New Year, 2024;
• How to build a recognizable brand for a furniture company without spending millions on marketing;
• Key Trends in Business Development, 2024;
• Anti-Crisis PR during Business Restructuring. A Furniture Manufacturer's Experience, 2024;
• How to Protect and Properly Regulate Digital Sales Platforms, 2024;
• Podcast "Personal Account," topic: "Marketplaces are like a two-sided coin: on one side, a mirage of easy money, on the other, a profitable, stable business," 2025;
• How optimizing Wildberries cards helped increase conversion by 15%. Case study of an online furniture store, 2025;
• Women's issues. "How to Make Money on Marketplaces?", 2025.
• Furniture Online: How Marketplaces Are Changing the Market and Production.

Books

• 100 Heroes of Business, 2023;
• Develop Your Strengths: Skills Essential for an Entrepreneur, 2024;
• Business sauna, the era of entrepreneurs;
• Efficiency with a human face;
• Real stories of Wildberries sellers;
• A whole package of stories from 50 Wildberries entrepreneurs, 2026.

Awards

• Winner of the All-Russian "Entrepreneur of the Year" award in the "Production" category;
• Top 100 in the "Business Index" rating and professional recognition as part of the national "People Change the Country" award;
• Participant in the special project "Heroes 2023. According to RBC Yekaterinburg";
• Finalist of the "Big Turnover-2024" award in the "Big Seller" category;
• Winner of the All-Russian competition for entrepreneurs "Business Breakthrough" in the "Media Businessman" category.;
• Hero of the Year according to RBC, 2024;
• Winner of the regional competition "Person of the Year" according to RBC;
• Winner of the "Know Ours" growing brands competition in the "Creativity" category, organized by the Agency for Strategic Initiatives and the Roscongress Foundation, 2024;
• Winner of the All-Russian "Business Breakthrough" competition in the "Media Businessman" category, 2024;
• Second place at the Retail Week Awards in the "Innovative Approaches in Marketing and Advertising Using AI and Digital Solutions" category, 2025;
• Business Index: Top 100 Businesses in the Country, 2025;
• Best Business Awards in the "Best Entrepreneur in the Furniture Business and Expert in Marketplace Sales" category, 2025;
• "People Are Changing the Country" award in the "National Entrepreneurial Initiative" category, 2025;
• Winner of the sixth season of the "Leaders of Russia" competition. Team" 2025-2026 as part of the AUREC team.

Interests and Hobbies

Alexey Nikonov loves to read. He is interested in various genres of literature, from science fiction to philosophy and classical literature. In his free time, he enjoys playing chess..

Social Media

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• Telegram
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